A PROPERLY GENERATED NAME IS THE FOUNDATION FOR A WELL-POSITIONED BRAND—WHETHER INVENTED, EVOCATIVE OR EXPERIENTIAL.
WE DON’T SPIT-BALL OR JUMP ON TREND. EVERY NAME WE GENERATE IS PURPOSELY DEVELOPED TO ANSWER A CLEAR BUSINESS NEED.
TUESDAY (THE BREWING COMPANY)—NON-ALCOHOLIC BREWERY
CALGARY, CANADA
OUTBOUND ELEMENTS—REMARKABLE OUTDOOR EXPERIENCES
BRAGG CREEK, CANADA
An Experiential name consisiting of 'outbound' and 'elements'. Outbound, meaning 'travelling away from a particular place, especially on the first leg of a return journey'. This also promotes the Outdoors. Elements, meaning 'an essential or characteristic part of something abstract' or ' a small but significant amount of a feeling or quality' or ' a group of people of a particular kind within a larger group' or ' strong winds, heavy rain, or other kinds of bad weather".
RE.CLIMATE—CANADA’S GO-TO CENTRE FOR CLIMATE COMMUNICATIONS TRAINING, RESEARCH, AND STRATEGY
OTTAWA, CANADA
An Experiential name combining "Re:", as in "Reference" with "Climate". Taken from when written messages were commonly delivered on paper, the term re stood for "regarding" or "in reference to." While now used in the subject line of emails.
TAZA—SHOPPING, BUSINESS, LIFESTYLE & ENTERTAINMENT DESTINATION
CALGARY, CANADA
An expression for “amaze” in Tsuut’ina language, Taza is positively associated with being wowed, surprised, or astonished. The word’s origin comes from a traditional Tsuut’ina story that has been passed down through generations, which speaks to a connection with nature and a path into the future.
CARBUCKLE—SPECIALTY CAR AUCTIONS
CALGARY, CANADA
An invented name derived from combining Swashbuckle and Car. Swashbuckle, meaning "engage in daring and romantic adventures with bravado or flamboyance".
FIELDTRIP—LUXURY VACATION RENTALS
LOS ANGELES, UNITED STATES
An Experiential name meaning trip made by students or research workers to study something at first hand.
SIX LOVE—SPORT HORSE
ALBERTA FOOTHILLS, CANADA
An evocative name consisting of "Six" and "Love"; to some it will represent a score in tennis or squash, to others meanings and associations will be subjective.
MOLO 8—LAMBRUSCO
MANTOVANO, ITALY
A simple and easy to recall name for U.S. markets. Approved for trademark in Italy.
FERNICULAR—CANNABIS DISPENSARY
CALGARY, CANADA
An invented name composed of Fern and Funicular, referring to the transfer of items in two directions – playful and memorable.
STOW—HOME STORAGE SOLUTIONS
EDMONTON, CANADA
A simple, functional name offers practicality and efficiency to a storage company looking to make a mark.
TILT—LUXURY HOMES
CALGARY, CANADA
A name with distinctly Canadian roots — one that means “a small hut in the forest” — juxtaposes the luxury homes it is intended to represent.
SOIGN—CBD SKIN CARE
VANCOUVER, CANADA
An invented name with hidden connections to both beauty and style.
KITCH—CABINET DOOR FRONTS
EDMONTON, CANADA
An experiential name derived from kitchen and "kitsch", meaning "considered to be in poor taste but appreciated in an ironic or knowing way" — emits a stylish and playful confidence.
UPROOT—HARD SODA
LONDON, UNITED KINGDOM
An experiential name taking aim at a new growing segment in the beverage category.
ANTHROGRAND—HR LEADERSHIP & SUPPORT
CALGARY, CANADA
An experiential name demonstrating magnitude, humanity and stature.
MEJEKAWI—RESTAURANT
BALI, INDONESIA
An invented name meaning “sacred table”, derived from combining two of the local dialects.