Archetype combines the science of high performance with an invested team of expert trainers and a comprehensive health and fitness offering
in one exceptional facility. Located in the heart of Edmonton’s ICE District, it's more than a gym — it’s an elevated fitness experience for those seeking the rewards of a high performance lifestyle.

WHAT WE DID

Name Development
Identity Development
Sales & Marketing Collateral
Exterior & Interior Signage

Production Management
Brand Guidelines
Website Design

Redphone is built on a deep-rooted passion for effectual brand development.